Branding is one of the most important aspects of any business; whether large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. We create brands from the ground up, rebrand existing brands and revive mature brands. We are experts at naming, logo design, visual identities and developing the marketing campaigns to support those brands.
We handle the full gamut of PR services–from corporate social responsibility and public affairs to crisis communications; from reputation management to special events and media relations. We help secure meaningful, impactful and credible media coverage that allows our clients to tell their stories, differentiate from competitors and share relevant and thought-provoking perspectives.
We offer custom digital marketing and social media services. From site design to SEO and SEM, the digital team keeps a constant eye on the future to discern what’s new and meaningful in the digital landscape and help brands achieve objectives in any space. To leverage our extensive digital footprint, we engage our influencer networks on a multitude of social media platforms.
Our Marketing Agency Team conceives, creates and launches effective ad campaigns–from social media, print and broadcast to online and guerrilla–that maximize brand engagement. From traditional media to web and mobile design, our award-winning creative and marketing strategies team has all the talent and tools to produce dynamic ads, collateral, logos, videos and brand style guides. As a full-service firm we are equipped to serve you in all aspects of communications and promotions. We handle your creative work in-house that maintains continuity across your marketing efforts and save you both time and money.
Seeing is believing, and there’s no better way to make new customers and friends than by showing them the unique features of your plans and projects – live and in person. Our team can help you prepare, implement and assess your special events with compelling collateral and insightful tracking. Define your brand and offer the best possible events for your prospects with VBM Advancement Marketing Agency by your side, from beginning to end.
Our strategic marketing planning involves combining customer experiences with the overall direction you, as our client, want and need to take in order to succeed. We thoroughly evaluate your objectives in order to implement a dynamic long-range plan. Each plan is targeted and measured to meet your specific goals. Our strategy process is to build your brand. We also specialize in elevating entire product and program categories. We help grow your bottom line by leveraging our extensive experience to develop positive and effective outcomes.
We offer multi-channel direct response services, including Digital, TV, mobile, radio and online media buying.
Whether your goal is to drive direct sales, generate high quality leads, increase website traffic or direct customers to a physical retail location, we can help execute your direct response advertising objectives through our multi-channel media buying approach.
TV: We combine extensive research, market experience and knowledge along with fine-tuned analytics to provide the most effective media buying campaigns – with demonstrated results.
Mobile: Direct response mobile advertising is a rapidly growing and evolving market filled with opportunity for both users and advertisers. In a broad sense, mobile media buying includes any advertisement that appears on a mobile web page or application (“In-App”).
The vast majority of smartphone and tablet owners are now using their mobile devices to shop online, and your brand can engage these consumers through direct response mobile advertising.
Digital: As an industry-leading media buying agency, VBM Advancement offers clients a suite of digital media buying options that can significantly boost a company’s ROI. The best results are seen when digital marketing is executed in harmony with an offline DRTV and/or direct response radio campaign. We work with a variety of Ecommerce websites and marketers who are utilizing an integrated combination of online and offline marketing strategies designed to increase online traffic and sales.
Radio: We specialize in short and long form radio media buying that provide the highest probability of success, based on the targeted, low cost and broad availability of direct response radio. Our radio advertising services include endorsement radio, infomercials, network, and satellite direct response and more.
Publications: Even with the evolution of digital content, ink-and-paper advertising offers significant value to advertisers. The convenience, legitimacy, immediacy, and physical nature of print can make it an effective conduit for your message. VBM Advancement understands the advantages of print media buying and helps you evaluate, negotiate, and execute these promotions. We connect you to your audience through magazines, newspapers, preprints, milestone publications, and other products.
The web is for everyone, but unfortunately, it’s not always built that way. If your website isn’t compliant to ADA/WCAG standards, you’re not only closing off your business to those with disabilities – but you might also be opening yourself up to litigation.
The number of lawsuits filed against businesses in 2018 for not being ADA compliant has risen 181% compared to 2017. This includes local businesses, large corporations, and even universities. Don't be next! Read more
Luxury real estate marketing targets prospective buyers and sellers interested in upscale properties using email, community outreach, and advertising. Marketing a luxury home requires extra effort and expense by the agent, so only highly committed agents should consider it. However, commissions can be higher if your real estate marketing is successful.
A luxury real estate marketing plan requires agents to create a high-end brand and use online real estate advertising methods to reach clients.
Each Craft Brewery is unique. We help to craft your compelling story, and your genuine passion about your beer and your company. We know that people relate to this and people buy from brands that they trust and that they can relate to. People make buying decisions based on emotion, not logic. This especially true with products like craft beer – authentically conveying your compelling story about your beer doesn’t just sell beer, it creates loyal customers and brand advocates.